@font-face{font-family:'Instrument Serif';src:url('/assets/instrument-serif-400.woff2') format('woff2');
  font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:'Instrument Serif';src:url('/assets/instrument-serif-400-italic.woff2') format('woff2');
  font-weight:400;font-style:italic;font-display:swap}
:root{
  --bone:#F0EAE4; --linen:#EAE4DE; --oat:#E2DACE; --rule:#D3C9BD;
  --stone:#8A7F75; --umber:#665C54;
  --espresso:#241E18; --ink:#181212;
  --disp:'Instrument Serif',Georgia,'Times New Roman',serif;
  --sans:'Jost',-apple-system,'Helvetica Neue',Arial,sans-serif;
  --text:'Newsreader',Georgia,'Times New Roman',serif;
  --hand:'Caveat','Segoe Script',cursive;
  --gut:56px; --maxw:1320px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-font-smoothing:antialiased;scroll-behavior:auto}
body{background:var(--bone);color:var(--ink);font-family:var(--text);
  font-size:18px;font-weight:400;line-height:1.64}
/* UI furniture stays on Jost */
.lbl,.lbl-l,.cap,.crumb,.btn,.tlink,.nav,.nav ul,.mark b,.foot h4,.foot ul,
.sc-n,.st-n,.book-when,.form-note,.field label,.kit-was,.row .p small,
.st-p small,.faq summary::after{font-family:var(--sans)}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--ink);outline-offset:3px}

.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut)}
section{scroll-margin-top:96px}

/* ── type roles ─────────────────────────────────────── */
.lbl{font-size:10px;font-weight:500;letter-spacing:.26em;text-transform:uppercase;color:var(--umber);line-height:1.9}
.lbl-l{font-size:10px;font-weight:500;letter-spacing:.26em;text-transform:uppercase;color:var(--umber);line-height:1.9}
.disp{font-family:var(--disp);font-weight:400;font-size:clamp(40px,6.4vw,86px);
  line-height:1.02;letter-spacing:-.028em;text-wrap:balance}
h2{font-family:var(--disp);font-weight:400;font-size:clamp(29px,4vw,46px);
  line-height:1.08;letter-spacing:-.02em;text-wrap:balance}
h3{font-family:var(--text);font-weight:500;font-size:20px;line-height:1.3;letter-spacing:-.002em}
.lede{font-size:19.5px;line-height:1.55;color:var(--umber);max-width:46ch}
.body{font-size:18px;line-height:1.64;max-width:62ch}
.body+.body{margin-top:17px}
.cap{font-size:12.5px;line-height:1.52;color:var(--umber);letter-spacing:.01em}
.hand{font-family:var(--hand);font-weight:500;font-size:26px;line-height:1.15;color:var(--ink)}

/* ── buttons & links ────────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:var(--bone);
  font-size:11px;font-weight:500;letter-spacing:.2em;text-transform:uppercase;
  padding:17px 28px;border:1px solid var(--ink);transition:background .25s ease,color .25s ease}
.btn:hover{background:transparent;color:var(--ink)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--bone)}
.btn.on-dark{background:var(--bone);color:var(--ink);border-color:var(--bone)}
.btn.on-dark:hover{background:transparent;color:var(--bone)}
.tlink{display:inline-flex;align-items:center;gap:9px;font-size:11px;font-weight:500;
  letter-spacing:.2em;text-transform:uppercase;padding-bottom:5px;
  border-bottom:1px solid var(--ink);transition:gap .25s ease}
.tlink:hover{gap:15px}

/* ── header ─────────────────────────────────────────── */
header{position:sticky;top:0;z-index:60;background:var(--bone);border-bottom:1px solid var(--rule)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:32px;
  max-width:var(--maxw);margin:0 auto;padding:20px var(--gut)}
.mark{font-family:var(--disp);font-weight:400;font-size:17px;letter-spacing:.2em;
  text-transform:uppercase;white-space:nowrap}
.mark b{font-weight:500}
.nav ul{display:flex;gap:30px;list-style:none;font-size:10px;font-weight:500;
  letter-spacing:.2em;text-transform:uppercase}
.nav ul a{padding-bottom:4px;border-bottom:1px solid transparent;transition:border-color .25s ease}
.nav ul a:hover{border-color:var(--ink)}
.nav-r{display:flex;align-items:center;gap:26px}
.nav-note{font-family:var(--hand);font-size:20px;color:var(--umber);white-space:nowrap}
.nav .btn{padding:13px 22px;font-size:10px}

/* ── hero ───────────────────────────────────────────── */
.hero{display:grid;grid-template-columns:1fr 0.86fr;align-items:stretch;
  border-bottom:1px solid var(--rule)}
.hero-l{padding:76px var(--gut) 84px;display:flex;flex-direction:column;justify-content:center;
  max-width:760px;margin-left:auto;width:100%}
.hero-meta{display:flex;gap:44px;margin-bottom:52px}
.hero-meta .lbl{max-width:15ch}
.hero h1{margin-top:0}
.u-swash{display:block;width:min(360px,62%);height:14px;margin-top:6px;overflow:visible}
.hero .lede{margin-top:28px}
.hero-cta{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:40px}
.hero-note{position:relative;padding-left:34px;color:var(--umber)}
.hero-note svg{position:absolute;left:0;top:2px;width:24px;height:26px;overflow:visible}
.hero-r{position:relative;background:#E2DACE;overflow:hidden;min-height:560px}
.hero-r img{width:100%;height:100%;object-fit:cover;object-position:center top;
  transform:scale(1.02);transition:transform 1.6s cubic-bezier(.16,.84,.44,1)}
.hero-r:hover img{transform:scale(1)}
.hero-cap{position:absolute;left:0;right:0;bottom:0;background:var(--bone);
  border-top:1px solid var(--rule);padding:14px 26px;
  display:flex;flex-wrap:wrap;gap:8px 18px;justify-content:center}
.hero-cap span{color:var(--umber);white-space:nowrap}
.hero-cap span+span::before{content:"·";margin-right:18px;color:var(--rule)}

/* free tools strip */
.freebar{border-bottom:1px solid var(--rule);background:var(--linen)}
.freebar-in{display:flex;align-items:center;justify-content:space-between;gap:36px;flex-wrap:wrap;
  padding-block:20px}
.freebar-list{display:flex;align-items:center;gap:38px;flex-wrap:wrap;
  font-family:var(--text);font-size:17.5px;letter-spacing:.005em}
.freebar-list a{border-bottom:1px solid var(--rule);padding-bottom:2px;transition:border-color .2s ease}
.freebar-list a:hover{border-color:var(--ink)}
.freebar-tag{font-family:var(--text);font-style:italic;font-size:17px;color:var(--umber)}

/* ── tools strip ────────────────────────────────────── */
.tools{border-bottom:1px solid var(--rule);background:var(--bone)}
.tools-in{display:flex;align-items:center;justify-content:space-between;gap:36px;flex-wrap:wrap;
  padding-block:26px}
.tools-list{display:flex;align-items:center;gap:38px;flex-wrap:wrap;
  font-family:var(--text);font-size:17.5px;letter-spacing:.005em}
.tools-tag{font-family:var(--text);font-style:italic;font-size:17px;color:var(--umber)}

/* ── grounds ────────────────────────────────────────── */
.g-linen{background:var(--linen)}
.g-dark{background:var(--espresso);color:var(--bone)}
.g-dark .lbl,.g-dark .cap{color:#B7ACA1}
.g-dark .lede,.g-dark .body{color:#C9BFB3}
.g-dark .hand{color:var(--bone)}
.pad{padding-block:104px}
.pad-s{padding-block:76px}

/* ── section head ───────────────────────────────────── */
.shead{display:grid;grid-template-columns:1fr auto;gap:32px;align-items:end;
  padding-bottom:26px;border-bottom:1px solid var(--rule)}
.g-dark .shead{border-color:#3B322B}

/* ── capability grid ────────────────────────────────── */
.caps{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:48px}
.cap-c{background:var(--linen);display:flex;flex-direction:column;transition:background .3s ease}
.cap-c:hover{background:var(--oat)}
.cap-fig{position:relative;aspect-ratio:4/3;overflow:hidden;background:var(--oat);
  border-bottom:1px solid var(--rule)}
.cap-fig img{width:100%;height:100%;object-fit:cover;display:block;
  transform:scale(1.02);transition:transform 1.2s cubic-bezier(.16,.84,.44,1)}
.cap-c:hover .cap-fig img{transform:scale(1.06)}
.cap-plate{position:absolute;inset:0;display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:14px;background:var(--oat)}
.cap-plate--alt{background:#DDD4C7}
.cap-plate b{font-family:var(--disp);font-weight:400;font-size:clamp(42px,5vw,62px);
  line-height:1;color:var(--umber);font-variant-numeric:tabular-nums;opacity:.42}
.cap-plate i{display:block;width:30px;height:1px;background:var(--stone);opacity:.7}
.cap-body{padding:26px 26px 28px;display:flex;flex-direction:column;flex:1}
.cap-n{font-family:var(--text);font-weight:500;font-size:13.5px;color:var(--umber);font-variant-numeric:tabular-nums;
  padding-bottom:18px;border-bottom:1px solid var(--rule);margin-bottom:18px}
.cap-c h3{margin-bottom:10px}
.cap-c p{font-size:16.5px;line-height:1.56;color:var(--umber);flex:1}
.cap-c .tlink{margin-top:24px;align-self:flex-start;font-size:10px}

/* ── approach ───────────────────────────────────────── */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:44px;margin-top:52px}
.step-n{font-family:var(--disp);font-size:30px;line-height:1;color:var(--ink);
  font-variant-numeric:tabular-nums;padding-bottom:18px;border-bottom:1px solid var(--rule);margin-bottom:20px}
.step h3{margin-bottom:11px}
.step p{font-size:16.5px;line-height:1.56;color:var(--umber)}

/* ── dark band ──────────────────────────────────────── */
.band{position:relative;overflow:hidden;min-height:440px;display:grid;
  grid-template-columns:1fr 1fr;align-items:center;background:var(--espresso)}
.band-txt{padding:72px var(--gut);position:relative;z-index:2}
.band-txt h2{color:var(--bone);max-width:13ch}
.band-txt .body,.band-txt .lede{color:#C9BFB3}
.sig{font-family:var(--hand);font-size:42px;color:var(--bone);margin-top:26px;line-height:1}
.band-img{position:relative;height:100%;min-height:380px;overflow:hidden}
.band-img img{width:100%;height:100%;object-fit:cover;object-position:center 35%;
  filter:brightness(.72) saturate(.82) contrast(1.02)}
.band-r{position:absolute;right:var(--gut);top:50%;transform:translateY(-50%);z-index:3;text-align:right}

/* ── about ──────────────────────────────────────────── */
.about{display:grid;grid-template-columns:0.82fr 1.1fr 0.72fr;gap:52px;align-items:start;margin-top:48px}
.frame{border:1px solid var(--rule);padding:11px;background:var(--bone)}
.frame img{width:100%}
.about-note{position:relative;margin-top:18px;padding-left:6px}
.note-card{background:var(--oat);border:1px solid var(--rule);padding:30px 28px 34px;position:relative}
.note-card::before{content:'';position:absolute;top:-11px;left:50%;transform:translateX(-50%);
  width:34px;height:22px;border:2px solid var(--stone);border-bottom:0;border-radius:12px 12px 0 0}
.note-card ul{list-style:none}
.note-card li{font-family:var(--hand);font-size:25px;line-height:1.9;display:flex;gap:12px;align-items:baseline}
.note-card li span{font-size:17px;color:var(--umber)}

/* ── services index ─────────────────────────────────── */
.index{margin-top:44px;border-top:1px solid var(--ink)}
.row{display:grid;grid-template-columns:56px 1.15fr 1.9fr 190px;gap:28px;align-items:baseline;
  padding:30px 0;border-bottom:1px solid var(--rule);transition:padding-left .3s ease}
.row:hover{padding-left:10px}
.row-n{font-family:var(--text);font-weight:500;font-size:14.5px;color:var(--umber);font-variant-numeric:tabular-nums}
.row h3{font-size:21px}
.row .d{font-size:16.5px;line-height:1.56;color:var(--umber)}
.row .p{text-align:right;font-family:var(--disp);font-weight:400;font-size:24px;white-space:nowrap;
  font-variant-numeric:tabular-nums}
.row .p small{display:block;font-family:var(--sans);font-size:10px;font-weight:500;
  letter-spacing:.16em;text-transform:uppercase;color:var(--umber);margin-top:7px}
.index-note{margin-top:26px;font-size:15.5px;line-height:1.58;color:var(--umber);max-width:62ch}

/* ── consultation ───────────────────────────────────── */
.consult{display:grid;grid-template-columns:1.15fr 0.85fr;gap:64px;align-items:start;margin-top:44px}
.steps-min{list-style:none;border-top:1px solid var(--rule)}
.steps-min li{display:grid;grid-template-columns:34px 1fr;gap:16px;padding:19px 0;
  border-bottom:1px solid var(--rule);font-size:16.5px;line-height:1.56;color:var(--umber)}
.steps-min li b{font-family:var(--text);font-weight:600;color:var(--ink);font-variant-numeric:tabular-nums}

/* ── footer ─────────────────────────────────────────── */
footer{background:var(--bone);border-top:1px solid var(--ink);padding-block:60px 46px}
.foot{display:grid;grid-template-columns:1.6fr 1fr 1fr 1.2fr;gap:44px}
.foot h4{font-size:10px;font-weight:500;letter-spacing:.24em;text-transform:uppercase;
  color:var(--umber);margin-bottom:20px}
.foot ul{list-style:none;font-size:13px;line-height:2}
.foot li{margin-bottom:10px}
.foot li a:hover{text-decoration:underline;text-underline-offset:4px}
.foot-tag{font-family:var(--text);font-style:italic;font-size:17px;color:var(--umber);margin-top:12px}
.foot-base{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;
  margin-top:52px;padding-top:24px;border-top:1px solid var(--rule)}

/* ── motion ─────────────────────────────────────────── */
.rise{opacity:0;transform:translateY(16px);transition:opacity .85s cubic-bezier(.2,.7,.3,1),transform .85s cubic-bezier(.2,.7,.3,1)}
.rise.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  .rise{opacity:1;transform:none;transition:none}
  .hero-r img{transition:none}
}

/* ── responsive ─────────────────────────────────────── */
@media (max-width:1080px){
  :root{--gut:40px}
  .hero{grid-template-columns:1fr}
  .hero-l{max-width:none;padding-block:60px 68px}
  .hero-r{min-height:440px;order:-1}
  .caps{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr);gap:38px}
  .about{grid-template-columns:1fr 1fr;gap:40px}
  .about-c{grid-column:1/-1}
  .band{grid-template-columns:1fr}
  .band-r{position:static;transform:none;text-align:left;padding:0 var(--gut) 56px}
  .consult{grid-template-columns:1fr;gap:40px}
  .foot{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  :root{--gut:22px}
  .pad{padding-block:68px}
  .pad-s{padding-block:52px}
  .nav ul,.nav-note{display:none}
  .mark{font-size:14px;letter-spacing:.16em}
  .disp{font-size:clamp(36px,10.4vw,50px);line-height:1.06}
  .hero-meta{gap:26px;margin-bottom:34px;flex-wrap:wrap}
  .hero-r{min-height:330px}
  .hero-cap{padding:12px 16px;gap:6px 16px}
  .hero-cap span+span::before{content:none}
  .u-swash{width:78%}
  .caps{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr;gap:34px}
  .about{grid-template-columns:1fr;gap:34px}
  .row{grid-template-columns:40px 1fr;row-gap:10px}
  .row .d,.row .p{grid-column:2}
  .row .p{text-align:left}
  .row:hover{padding-left:0}
  .tools-list,.freebar-list{gap:22px;font-size:15px}
  .shead{grid-template-columns:1fr;gap:18px;align-items:start}
  .foot{grid-template-columns:1fr;gap:34px}
  .band-txt{padding:52px var(--gut)}
}

/* ── interior pages ─────────────────────────────────── */
.crumb{font-size:10px;font-weight:500;letter-spacing:.22em;text-transform:uppercase;color:var(--umber)}
.crumb a{padding-bottom:3px;border-bottom:1px solid var(--rule)}
.crumb a:hover{border-color:var(--ink)}
.crumb span{margin:0 10px;color:var(--rule)}
.phero{padding-block:64px 72px;border-bottom:1px solid var(--rule)}
.phero h1{margin-top:28px;max-width:16ch}
.phero .lede{margin-top:26px;font-size:20.5px;line-height:1.5;max-width:52ch}
.phero-cta{display:flex;align-items:center;gap:26px;flex-wrap:wrap;margin-top:36px}
.answer{border:1px solid var(--ink);background:var(--oat);padding:38px 40px 40px;margin-top:44px}
.answer p{font-family:var(--disp);font-size:25px;line-height:1.4;max-width:56ch}
.answer p+p{margin-top:16px;font-family:var(--text);font-size:17.5px;line-height:1.6;color:var(--umber);max-width:74ch}
.two{display:grid;grid-template-columns:1fr 1fr;gap:56px;margin-top:44px}
.diff{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:46px}
.diff-c{background:var(--bone);padding:32px 30px 34px}
.diff-c h3{margin-bottom:12px}
.diff-c p{font-size:16.5px;line-height:1.56;color:var(--umber)}
.faq{margin-top:44px;border-top:1px solid var(--ink)}
.faq details{border-bottom:1px solid var(--rule)}
.faq summary{list-style:none;cursor:pointer;padding:26px 0;display:grid;
  grid-template-columns:1fr 24px;gap:20px;align-items:baseline;
  font-family:var(--text);font-weight:500;font-size:19px;line-height:1.38}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';font-family:var(--sans);font-size:19px;color:var(--umber);
  justify-self:end;line-height:1}
.faq details[open] summary::after{content:'−'}
.faq .a{padding:0 0 28px;max-width:70ch;font-size:17.5px;line-height:1.62;color:var(--umber)}
.faq .a p+p{margin-top:13px}
.cta-end{display:grid;grid-template-columns:1.2fr 0.8fr;gap:56px;align-items:center}
@media (max-width:1080px){
  .two{grid-template-columns:1fr;gap:34px}
  .cta-end{grid-template-columns:1fr;gap:34px}
}
@media (max-width:720px){
  .diff{grid-template-columns:1fr}
  .answer{padding:26px 22px 28px}
  .answer p{font-size:18px}
  .phero{padding-block:46px 54px}
}

/* ── form ───────────────────────────────────────────── */
.form{margin-top:30px;display:grid;gap:18px}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.field label{display:block;font-size:10px;font-weight:500;letter-spacing:.22em;
  text-transform:uppercase;color:#B7ACA1;margin-bottom:9px}
.field input,.field textarea{width:100%;background:transparent;color:var(--bone);
  font-family:var(--sans);font-size:16px;line-height:1.6;padding:11px 2px 12px;
  border:0;border-bottom:1px solid #4A4039;transition:border-color .25s ease}
.field textarea{resize:vertical;min-height:92px}
.field input::placeholder,.field textarea::placeholder{color:#9A8D82}
.field input:focus,.field textarea:focus{outline:none;border-bottom-color:var(--bone)}
.form-foot{display:flex;align-items:center;gap:26px;flex-wrap:wrap;margin-top:6px}
.form-note{font-size:12.5px;line-height:1.55;color:#B7ACA1;max-width:34ch}
.hp{position:absolute;left:-9999px}
button.btn{cursor:pointer;font-family:var(--sans)}
@media (max-width:720px){ .f2{grid-template-columns:1fr} }

/* dark-ground overrides */
.g-dark .steps-min{border-color:#3B322B}
.g-dark .steps-min li{border-color:#3B322B;color:#C9BFB3}
.g-dark .steps-min li b{color:var(--bone)}
.g-dark .cap{color:#B7ACA1}


/* ── services row (Issue 001 mockup layout) ─────────── */
.svc{display:grid;grid-template-columns:0.78fr 3.1fr;gap:54px;align-items:start}
.svc-l h2{font-size:clamp(30px,3.1vw,42px);line-height:1.06;max-width:11ch}
.svc-note{position:relative;margin-top:34px;padding-top:26px;border-top:1px solid var(--rule)}
.svc-arrow{display:block;width:78px;height:34px;margin-bottom:14px;overflow:visible}
.svc-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:4px}
.sc{display:flex;flex-direction:column}
.sc-fig{position:relative;aspect-ratio:3/4;overflow:hidden;background:var(--oat);
  border:1px solid var(--rule)}
.sc-fig img{width:100%;height:100%;object-fit:cover;display:block;
  transform:scale(1.02);transition:transform 1.2s cubic-bezier(.16,.84,.44,1)}
.sc:hover .sc-fig img{transform:scale(1.07)}
.sc-plate{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;
  justify-content:center;gap:10px;background:var(--oat)}
.sc-plate--alt{background:#DCD3C6}
.sc-plate b{font-family:var(--disp);font-weight:400;font-size:clamp(34px,3.6vw,52px);line-height:1;
  color:var(--umber);opacity:.34;font-variant-numeric:tabular-nums}
.sc-plate i{display:block;width:26px;height:1px;background:var(--stone);opacity:.6}
.sc-n{font-family:var(--sans);font-size:10px;font-weight:500;letter-spacing:.2em;
  color:var(--umber);margin-top:18px;font-variant-numeric:tabular-nums}
.sc h3{font-size:20px;line-height:1.2;margin-top:9px}
.sc p{font-size:16px;line-height:1.55;color:var(--umber);margin-top:11px;flex:1;max-width:34ch}
.sc .tlink{margin-top:20px;align-self:flex-start;font-size:10px;letter-spacing:.18em;padding-bottom:4px}
@media (max-width:1100px){ .svc-cards{grid-template-columns:repeat(2,1fr);gap:22px} }
@media (max-width:1080px){
  .svc{grid-template-columns:1fr;gap:34px}
  .svc-l h2{max-width:18ch}
  .svc-note{margin-top:22px}
}
@media (max-width:720px){
  .svc-cards{grid-template-columns:repeat(2,1fr);gap:16px}
  .sc h3{font-size:17px}
  .sc p{font-size:15px}
}
@media (max-width:520px){
  .svc-cards{grid-template-columns:1fr;gap:34px}
  .sc h3{font-size:21px}
  .sc p{font-size:16.5px;max-width:40ch}
}

/* footer contact */
.foot-contact a{border-bottom:1px solid var(--rule);padding-bottom:2px}
.foot-contact a:hover{border-color:var(--ink)}

/* inline contextual link */
.ilink{color:inherit;border-bottom:1px solid var(--rule);transition:border-color .2s}
.ilink:hover{border-color:var(--espresso)}

/* booking-first consultation block */
.book-lead{max-width:46ch}
.book-cta{display:flex;align-items:center;gap:28px;flex-wrap:wrap;margin-top:34px}
.book-when{font-family:var(--ui);font-size:13px;letter-spacing:.16em;text-transform:uppercase;
  color:#B7ACA1;line-height:1.7;margin:0}
.alt{margin-top:64px;padding-top:44px;border-top:1px solid #3B322B;
  display:grid;grid-template-columns:0.9fr 1.1fr;gap:56px;align-items:start}
.alt h3{font-family:var(--disp);font-weight:400;font-size:24px;color:var(--bone);margin:0 0 12px}
@media (max-width:860px){
  .alt{grid-template-columns:1fr;gap:30px;margin-top:48px;padding-top:34px}
  .book-cta{gap:20px}
}

/* ── mobile typography corrections ──────────────────── */
@media (max-width:720px){
  .disp{line-height:1.14;letter-spacing:-.022em}
  h2{line-height:1.18;letter-spacing:-.016em}
  .svc-l h2{line-height:1.18}
  h3{line-height:1.32}
  .lbl,.lbl-l{font-size:11px;letter-spacing:.18em;line-height:1.95}
  .crumb{font-size:11px;letter-spacing:.16em}
  .btn{font-size:12px;letter-spacing:.14em;padding:16px 22px}
  .cap{font-size:13px;line-height:1.62}
  .lede{font-size:18.5px;line-height:1.56}
  .body{font-size:17.5px;line-height:1.66}
  .phero .lede{font-size:19px}
}

/* about page */
.steps-5{grid-template-columns:repeat(5,1fr);gap:32px}
.chk{list-style:none}
.chk li{font-size:17px;line-height:1.58;color:var(--umber);padding-left:24px;position:relative;margin-bottom:9px}
.chk li::before{content:'';position:absolute;left:0;top:12px;width:12px;height:1px;background:var(--rule)}
@media (max-width:1080px){ .steps-5{grid-template-columns:repeat(3,1fr);gap:36px} }
@media (max-width:720px){ .steps-5{grid-template-columns:1fr;gap:30px} }

/* ── free marketing audit ───────────────────────────── */
.steps-3{grid-template-columns:repeat(3,1fr);gap:40px}
.step .tlink{margin-top:16px;display:inline-block;align-self:flex-start}
.g-dark .step-n{color:var(--bone);border-color:#3B322B}
.g-dark .step h3{color:var(--bone)}
.g-dark .step p{color:#C9BFB3}
@media (max-width:860px){ .steps-3{grid-template-columns:1fr;gap:32px} }

/* homepage route to the free audit */
.offer{padding-block:0 0}
.offer-in{border:1px solid var(--ink);background:var(--oat);padding:46px 48px;
  display:grid;grid-template-columns:1.35fr 0.9fr;gap:48px;align-items:center}
.offer-in h2{font-size:clamp(26px,2.6vw,36px);max-width:17ch;margin-top:14px}
.offer-in .body{margin-top:18px;max-width:58ch}
.offer-cta{display:flex;flex-direction:column;align-items:flex-start;gap:18px}
.offer-cta .cap{max-width:46ch}
@media (max-width:1080px){
  .offer-in{grid-template-columns:1fr;gap:30px;padding:40px 38px}
  .offer-in h2{max-width:20ch}
}
@media (max-width:720px){
  .offer-in{padding:30px 24px}
}

/* nav fits at laptop and tablet widths */
@media (max-width:1180px){
  .nav{gap:22px}
  .nav-note{display:none}
}
@media (max-width:1020px){
  .nav{flex-wrap:wrap;row-gap:0}
  .nav ul{order:3;width:100%;gap:26px;justify-content:flex-start;
    margin-top:16px;padding-top:14px;border-top:1px solid var(--rule)}
}

/* ── starter tier ───────────────────────────────────── */
.starters{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:44px}
.st{border:1px solid var(--rule);background:var(--oat);padding:32px 30px 30px;display:flex;flex-direction:column}
.st-n{font-family:var(--sans);font-size:10px;font-weight:500;letter-spacing:.2em;
  text-transform:uppercase;color:var(--stone);font-variant-numeric:tabular-nums}
.st h3{font-size:19px;line-height:1.22;margin-top:12px;min-height:2.44em}
.st-p{font-family:var(--disp);font-size:36px;line-height:1;color:var(--ink);
  margin-top:18px;padding-bottom:20px;border-bottom:1px solid var(--rule);
  font-variant-numeric:tabular-nums}
.st-p small{display:block;font-family:var(--sans);font-size:10px;font-weight:500;
  letter-spacing:.2em;text-transform:uppercase;color:var(--stone);margin-top:10px}
.st-d{font-size:16px;line-height:1.56;color:var(--umber);margin-top:20px;flex:1}
.st-x{font-size:13.5px;line-height:1.56;color:var(--stone);margin-top:18px;
  padding-top:14px;border-top:1px solid var(--rule)}

.kit{margin-top:22px;background:var(--espresso);padding:44px 48px;
  display:grid;grid-template-columns:1.5fr 1fr;gap:48px;align-items:center}
.kit .lbl{color:#B7ACA1}
.kit h3{font-family:var(--disp);font-weight:400;font-size:clamp(24px,2.4vw,32px);
  line-height:1.16;color:var(--bone);margin-top:12px;max-width:16ch}
.kit p.body{color:#C9BFB3;margin-top:16px;max-width:52ch}
.kit-r{text-align:right}
.kit-p{font-family:var(--disp);font-size:clamp(42px,4.4vw,58px);line-height:1;
  color:var(--bone);font-variant-numeric:tabular-nums}
.kit-was{font-family:var(--sans);font-size:12.5px;letter-spacing:.04em;
  color:#9A8D82;margin-top:12px}
.kit-r .btn{margin-top:24px}

.ladder-head{margin-top:76px;padding-top:40px;border-top:1px solid var(--ink)}

@media (max-width:1240px){ .starters{grid-template-columns:repeat(2,1fr);gap:20px} }
@media (max-width:1080px){
  .starters{grid-template-columns:repeat(2,1fr);gap:18px}
  .kit{grid-template-columns:1fr;gap:26px;padding:34px 30px}
  .kit-r{text-align:left}
  .kit h3{max-width:22ch}
}
@media (max-width:720px){
  .starters{grid-template-columns:1fr}
  .st h3{min-height:0}
  .st{padding:26px 22px 24px}
  .kit{padding:28px 22px}
  .ladder-head{margin-top:56px;padding-top:32px}
}

/* ── journal ────────────────────────────────────────── */
.j-head{padding-block:64px 44px;border-bottom:1px solid var(--rule)}
.j-head h1{max-width:15ch}
.j-head .lede{margin-top:26px;font-size:20.5px;line-height:1.5;max-width:54ch}

.j-list{border-top:1px solid var(--ink);margin-top:0}
.j-item{display:grid;grid-template-columns:72px minmax(0,1fr) 196px;gap:52px;
  padding:38px 0;border-bottom:1px solid var(--rule);align-items:start;
  transition:background .25s ease}
.j-item:hover{background:var(--linen)}
.j-n{font-family:var(--text);font-weight:500;font-size:14.5px;color:var(--umber);
  font-variant-numeric:tabular-nums;padding-top:5px}
.j-item h2{font-size:clamp(22px,2.3vw,30px);line-height:1.14;max-width:30ch;margin-top:6px}
.j-item .d{font-size:16.5px;line-height:1.56;color:var(--umber);margin-top:13px;max-width:56ch}
.j-meta{font-family:var(--sans);font-size:10px;font-weight:500;letter-spacing:.2em;
  text-transform:uppercase;color:var(--stone);line-height:1.9;padding-top:7px;text-align:right}
.j-meta b{display:block;font-weight:500;color:var(--umber)}
.j-item .tlink{margin-top:18px}

/* article */
.art{display:grid;grid-template-columns:minmax(0,1fr) 262px;gap:76px;
  padding-block:58px 0;align-items:start}
.art-b{max-width:70ch}
.art-b h2{font-size:clamp(25px,2.6vw,33px);margin-top:52px;max-width:34ch;text-wrap:balance}
.art-b h2:first-child{margin-top:0}
.art-b h3{font-size:19px;margin-top:34px}
.art-b p{font-size:18px;line-height:1.64;margin-top:17px}
.art-b p:first-child{margin-top:0}
.art-b ul,.art-b ol{margin-top:18px;padding-left:0;list-style:none}
.art-b ol{counter-reset:ai}
.art-b li{font-size:17.5px;line-height:1.6;color:var(--umber);
  position:relative;padding-left:28px;margin-bottom:11px}
.art-b ul>li::before{content:'';position:absolute;left:0;top:13px;
  width:13px;height:1px;background:var(--rule)}
.art-b ol>li{counter-increment:ai}
.art-b ol>li::before{content:counter(ai,decimal-leading-zero);position:absolute;left:0;top:1px;
  font-family:var(--text);font-weight:500;font-size:13.5px;color:var(--stone);font-variant-numeric:tabular-nums}
.art-b li b,.art-b li strong{color:var(--ink);font-weight:600;
  font-family:var(--text);font-size:1em}
.art-b .pull{margin-top:38px;padding:30px 34px;background:var(--oat);
  border-left:1px solid var(--ink)}
.art-b .pull p{font-family:var(--disp);font-size:25px;line-height:1.36;color:var(--ink);margin:0}
.art-b a:not(.btn):not(.tlink){border-bottom:1px solid var(--rule)}
.art-b a:not(.btn):not(.tlink):hover{border-color:var(--ink)}
.art-b hr{border:0;border-top:1px solid var(--rule);margin-top:48px}

.art-rail{position:sticky;top:112px}
.art-rail .lbl{display:block;padding-bottom:10px;border-bottom:1px solid var(--ink)}
.art-rail ul{list-style:none;margin-top:16px}
.art-rail li{font-size:15.5px;line-height:1.45;margin-bottom:15px;color:var(--umber)}
.art-rail li a:hover{color:var(--ink)}
.art-rail .btn{margin-top:26px;width:100%;justify-content:center;text-align:center}

.art-foot{margin-top:62px;padding-top:34px;border-top:1px solid var(--ink)}
.j-more{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin-top:30px}
.j-more a{display:block;border-top:1px solid var(--rule);padding-top:18px}
.j-more a:hover h3{color:var(--umber)}
.j-more h3{font-size:18px;line-height:1.22;margin-top:9px;max-width:20ch}

@media (max-width:1080px){
  .art{grid-template-columns:1fr;gap:48px;padding-block:44px 0}
  .art-rail{position:static;border-top:1px solid var(--rule);padding-top:26px}
  .art-rail .btn{width:auto}
  .j-item{grid-template-columns:56px minmax(0,1fr);gap:28px}
  .j-meta{text-align:left}
  .j-meta{grid-column:2;padding-top:14px}
  .j-more{grid-template-columns:1fr;gap:22px}
}
@media (max-width:720px){
  .j-head{padding-block:46px 34px}
  .j-item{grid-template-columns:1fr;gap:0;padding:30px 0}
  .j-n{padding-top:0;margin-bottom:10px}
  .j-meta{grid-column:1}
  .art-b h2{margin-top:40px}
  .art-b p{font-size:17.5px;line-height:1.66}
}

/* nav fits with seven items */
.nav ul a{white-space:nowrap}
.nav .btn{white-space:nowrap}
@media (max-width:1500px){ .nav{gap:26px} .nav ul{gap:24px} }
@media (max-width:1380px){ .nav{gap:22px} .nav ul{gap:19px} }
@media (max-width:1240px){ .nav ul{gap:16px} .nav ul a{letter-spacing:.14em} }

/* ── resources ──────────────────────────────────────── */
.rs-feature{display:grid;grid-template-columns:1.25fr 0.75fr;gap:56px;align-items:center;
  margin-top:26px;border:1px solid var(--ink);background:var(--oat);padding:52px 54px}
.rs-plate{aspect-ratio:1/1.3;background:var(--bone);border:1px solid var(--rule);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px}
.rs-plate b{font-family:var(--disp);font-weight:400;font-size:clamp(38px,4vw,54px);
  line-height:.98;color:var(--umber);text-align:center;font-variant-numeric:tabular-nums;opacity:.42}
.rs-plate i{display:block;width:34px;height:1px;background:var(--stone);opacity:.6}
.rs-plate span{font-family:var(--sans);font-size:10px;font-weight:500;letter-spacing:.22em;
  text-transform:uppercase;color:var(--stone);text-align:center;line-height:2}

.rs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--rule);
  border:1px solid var(--rule);margin-top:34px}
.rg{background:var(--linen);padding:30px 28px 32px;display:block;transition:background .25s ease}
.rg:hover{background:var(--oat)}
.rg h3{font-size:18px;line-height:1.2;margin-top:9px;max-width:20ch}
.rg .d{font-size:15px;line-height:1.5;color:var(--umber);margin-top:11px}

.rs-points{list-style:none;counter-reset:none;margin-top:30px;
  border-top:1px solid var(--ink);padding-left:0}
.rs-points li{display:grid;grid-template-columns:62px minmax(0,1fr);gap:30px;
  padding:26px 0;border-bottom:1px solid var(--rule);align-items:start}
.rs-points li b{font-family:var(--text);font-weight:500;font-size:15.5px;color:var(--umber);
  font-variant-numeric:tabular-nums;padding-top:4px}
.rs-points h3{font-size:20px;line-height:1.24;max-width:34ch}
.rs-points p{font-size:16.5px;line-height:1.56;color:var(--umber);margin-top:9px;max-width:62ch}

.rs-split{display:grid;grid-template-columns:1fr 1fr;gap:56px;
  padding-top:34px;border-top:1px solid var(--rule)}
.rs-form{margin-top:0}
.rs-form .form-foot{flex-direction:column;align-items:flex-start;gap:14px}

@media (max-width:1080px){
  .rs-feature{grid-template-columns:1fr;gap:34px;padding:40px 34px}
  .rs-plate{aspect-ratio:2/1;order:-1}
  .rs-grid{grid-template-columns:1fr 1fr}
  .rs-split{grid-template-columns:1fr;gap:30px}
}
@media (max-width:720px){
  .rs-feature{padding:30px 24px}
  .rs-grid{grid-template-columns:1fr}
  .rs-points li{grid-template-columns:1fr;gap:0}
  .rs-points li b{padding-top:0;margin-bottom:8px;display:block}
}

/* ---- data table, added v15 for the AI visibility study ---- */
.dwrap{overflow-x:auto;-webkit-overflow-scrolling:touch;margin:26px 0 10px;min-width:0;max-width:100%}
.dtable{width:100%;border-collapse:collapse;font-family:var(--text);font-size:17px;min-width:520px}
.dtable thead th{font-family:var(--sans);font-weight:500;font-size:11px;letter-spacing:.14em;
 text-transform:uppercase;color:var(--umber);text-align:right;padding:0 0 8px;
 border-bottom:1px solid var(--ink);white-space:nowrap}
.dtable thead th:first-child{text-align:left}
.dtable td{padding:9px 0;border-bottom:1px solid var(--rule);text-align:right;
 font-variant-numeric:tabular-nums;color:var(--espresso)}
.dtable td:first-child{text-align:left;padding-right:14px;color:var(--ink)}
.dtable th+th,.dtable td+td{padding-left:14px}
.dtable tbody tr:last-child td{border-bottom:1px solid var(--espresso)}
.dtable .zero{color:var(--stone)}
.dtable .hi{font-weight:500}
.dcap{font-family:var(--sans);font-size:11.5px;letter-spacing:.04em;color:var(--stone);
 margin:2px 0 26px;line-height:1.5}
.figrow{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--rule);
 border-top:1px solid var(--espresso);border-bottom:1px solid var(--espresso);margin:26px 0}
.figrow div{background:var(--bone);padding:16px 14px}
.figrow .fig{font-family:var(--disp);font-size:34px;line-height:1;display:block;margin-bottom:6px}
.figrow .figc{font-family:var(--sans);font-size:11px;letter-spacing:.06em;color:var(--stone);line-height:1.4}
@media(max-width:700px){.figrow{grid-template-columns:repeat(2,1fr)}.dtable{font-size:15px;min-width:460px}}
.art-b,.art-b>*{min-width:0}