Taniya Gupta · Las Vegas, 2026
Not just the Instagram page. Not just the website. Not just the ads.
I look at how the whole thing is working together: the offer, the positioning, the customer journey, the content, the website, the lead flow, the follow-up, the CRM, the data, and the systems underneath it all.
Then I work out what the business actually needs next.
Sometimes that means building something from scratch. Sometimes it means improving what is already there. Sometimes it means changing the strategy completely. Sometimes it means finding the one small thing quietly costing the business leads, time, or money.
I'm a digital marketing consultant based in Las Vegas, working with small and growing businesses across the U.S.
My work can span strategy, SEO, social media, paid media, websites, content, analytics, CRM, automation, lead generation, and the systems that connect all of it.
But I don't really think of those as separate services.
I think about what will help the business grow.
- ✓ Understand
- ✓ Decide
- ✓ Build
- ✓ Keep improving
The thinking
does not change
How I think.
01 · Approach
I don't start with: "What service can I sell you?"
I start with: "What is actually happening here?"
What are customers responding to? Where are people dropping off? What is the business spending time or money on without getting enough back? What should be built? What should be simplified? What should be stopped? What should happen next?
That is the part of marketing I care about most.
I like understanding why something is happening before deciding what to do about it.
Because sometimes the problem is the campaign. Sometimes it is the website. Sometimes the campaign is perfectly fine and the real problem is what happens after someone becomes a lead.
And sometimes the business does not need another tactic at all. It needs a clearer strategy.
What working with me looks like.
02 · In practice
I stay close to the work.
I'm not interested in handing over a strategy deck and disappearing.
I want to understand the business, decide what needs attention, build what is needed, watch how it performs, and keep improving it.
The exact work changes.
The thinking behind it does not.
That can mean
- building a website or landing page
- creating a marketing strategy
- improving SEO
- developing content
- managing social media
- building campaigns
- setting up analytics
- organizing a CRM
- improving lead follow-up
- creating automations
- or connecting several of those things so they finally work as one system
How I work.
03 · Process
Understand
Before changing anything, I want to understand the business, the customer, the offer, the existing marketing, and what the numbers are actually saying.
Decide
Not everything needs attention at once. I work out what matters most, what can wait, and where effort will have the biggest impact.
Build
Then I create, improve, or restructure what the business needs: strategy, campaigns, pages, content, systems, workflows, or all of the above.
Analyze
I watch what happens. Traffic, leads, behavior, conversion, cost, engagement, follow-up, and the places people are getting stuck.
Keep improving
Marketing changes because businesses change. So I keep asking the same question: what is the smartest next move?
My background.
04 · The route here
My path into this work was not one straight line, and I think that is part of why I approach marketing the way I do.
I've worked across aviation, operations, content moderation, and business environments where timing, communication, systems, and attention to detail matter.
I spent years in aviation, where one decision can affect an entire operation.
I also worked in content moderation at TikTok, where you learn very quickly how people behave online at scale.
And I studied Political Science at the University of Delhi, which taught me how to research, question assumptions, understand different perspectives, and look beyond the obvious explanation.
Those experiences may look unrelated on paper.
To me, they all come back to the same thing: understanding how systems, people, and decisions affect one another.
That is how I approach marketing too.
Tools
I work across tools including Google Ads, Meta Business Suite, GA4, Google Tag Manager, GoHighLevel, Salesforce, Notion, Figma, and AI tools where they genuinely make the work better.
Credentials
My credentials include the Google Digital Marketing & E-commerce Professional Certificate, Google Ads Search, Google Analytics, and a BA in Political Science (Honours) from the University of Delhi.
Based in Las Vegas. Working with businesses across the U.S.
Pick a time.
05 · Let's talk
Twenty minutes, free. Tell me what you're building and I'll tell you what I'd prioritise first.
No pitch, no slides, no follow-up sequence. I'll have looked at your site before we speak, and if I'm not the right person I'll say so and point you somewhere better.
Usually the same week
Weekdays, 8am to 5pm Pacific
Prefer to talk first? (725) 343-0777 · hi@socialbytaniya.com
Rather not book
Send a message instead.
Tell me what you're building and I'll come back to you within two business days. No list, no sequence.