01
Choosing
Marketing consultant vs agency: which one does a small business actually need?
Most of this decision gets made on price. Price is the least useful thing to decide it on.
Read →Home/Journal
The Marketing
Journal.
Writing about the parts of marketing that actually decide whether a small business grows. No tactics for the sake of tactics, and nothing here that I would not say on a call.
02
Websites
Why your website isn't converting
It is almost never the button colour. It is usually that the page does not answer the questions a visitor is actually asking.
Read →03
Paid media
Why your Google Ads aren't converting
Clicks without enquiries usually comes down to three causes. Check them in the right order and you save a month of guessing.
Read →04
Budget
How much should a small business spend on marketing?
The percentage of revenue rules are a reference point, not an answer. Here is a more useful way to arrive at a number.
Read →05
Audit
The marketing audit checklist
Not a list of everything wrong. A search for the one or two things quietly costing the most.
Read →06
Analytics
How to set up GA4 conversion tracking
Two steps, one of which almost everyone gets right and the other of which almost everyone skips.
Read →07
Paid media
Why your Facebook ads aren't working
Meta ads fail differently to search ads, and the usual fixes are aimed at the wrong half of the problem.
Read →08
AI
Where AI actually helps in a small marketing team
Not a list of fifty tools. A short account of which parts of the work genuinely got faster, and which did not.
Read →09
Analytics
The marketing dashboard a small business actually needs
Most dashboards are built to look impressive. A useful one answers four questions and fits on one screen.
Read →10
Systems
How to build a marketing system
The difference between a business that markets consistently and one that does it in bursts is almost never discipline. It is whether a system exists.
Read →11
Strategy
A marketing plan for a small business, on one page
Thirty page plans get written once and opened never. Here is what actually has to be in it.
Read →New pieces are added as there is something worth saying rather than on a schedule. If there is something you would like covered, tell me.
Where to start
Not sure which of these is costing you the most?
I'll look at your website, your social presence and how you show up in local search, and tell you plainly which one is the problem. Written findings in five business days. All I need is your website address.