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Resources.
Things I use in actual client work, made available because a business that can run its own check is a better business to work with, not a worse one. Free, no email required to download.
01 · Download
The Marketing Audit Checklist
Ten questions, in the order I work through them, that find the expensive problems first. Most of it you can run yourself in an afternoon with nothing but a browser and your own analytics.
PDF · 9 pages · free · no email required
Nine pages
02 · Guides
Written guides, free to read.
The practical pieces from the journal, in the order most people need them.
Audit
The marketing audit checklist
Not a list of everything wrong. A search for the one or two things quietly costing the most.
Websites
Why your website isn't converting
It is almost never the button colour. It is usually that the page does not answer the questions a visitor is actually asking.
Analytics
How to set up GA4 conversion tracking
Two steps, one of which almost everyone gets right and the other of which almost everyone skips.
Strategy
A marketing plan for a small business, on one page
Thirty page plans get written once and opened never. Here is what actually has to be in it.
Analytics
The marketing dashboard a small business actually needs
Most dashboards are built to look impressive. A useful one answers four questions and fits on one screen.
Budget
How much should a small business spend on marketing?
The percentage of revenue rules are a reference point, not an answer. Here is a more useful way to arrive at a number.
Or have me do it
The checklist is the free version of what I do for clients.
If you would rather not run it yourself, I'll look at your website, your social presence and how you show up in local search, and tell you plainly which of the ten is costing you the most. Written findings in five business days. All I need is your website address.